About
Built by an owner who could not read his own marketing.
FatCat & Co. is the AI marketing consultant built by its founder, Ishan. It reads a business's Instagram, ad account, website and listings, scores the marketing out of 100, and says what to fix first.
Why it exists
“For a long time I was putting real money into ads and real hours into Instagram, and if you had asked me what any of it actually earned, I would have changed the subject.
So I went looking for help. Agencies wanted a retainer before they would even look. AI tools wanted to write my captions. Dashboards gave me forty numbers and no verdict. Nobody would simply look at everything and tell me the truth.
In the end I built what I was looking for. It took months of late nights and more rebuilds than I can count.”
Ishan, founder
How it stays honest
- The score is arithmetic, not opinion. Your answers and what your accounts show go into a fixed scoring law, so the same inputs always give the same number. AI writes the explanation; it does not choose the number.
- Where what you say and what your accounts show disagree, the report quotes your words exactly and says which side the evidence is on.
- Where something cannot be seen, it says so, and prices what knowing it would be worth, instead of guessing.
- It reads and judges; it never runs your campaigns. With nothing of its own to defend, it has no reason to flatter yours.
The full method is on how the marketing score works, and what is read and kept is on the privacy page.
The facts
- Founded
- 2026, by Ishan, who still runs it
- Launched
- October 2026
- Operated by
- IAHNH Rental Solutions Private Limited, India
- What it is
- AI software: an AI marketing consultant that scores a business's marketing out of 100 and writes the plan
- Who it is for
- Any business that wants to know how its marketing is really doing, whoever runs it
- Contact
- admin@fatcatandco.com