The AI marketing consultant for D2C brands.

What we read

• Your Instagram: how often you actually post, reach and saves by format, followers won and lost, and what people say in the comments.
• Your Meta ad account: what was spent, what it reached, what a click cost, and when it last ran.
• Your storefront: the prices you show, what the page says you sell, and whether it matches what you told us.
• Any export you send: orders, sessions, conversion, read and checked against your answers.

What the score settles

1. 01Whether the acquisition cost you quoted survives contact with your own ad account.
2. 02Whether the posting rate you described is the posting rate your feed shows.
3. 03Which of your channels is actually carrying the orders, and which is a line in a form.

The numbers that matter for D2C and e-commerce brands

• What a new customer costs you, from ads and everything else.
• Average order value, and the margin left on one order.
• How many customers order a second time within 90 days.
• How much of your revenue rides on paid social.

Not tracking some of these? Say so. The report marks each one as unknown and says what knowing it would be worth.

What a plan move looks like

An illustration, not a customer's result

The leak

Ads win first orders at a cost above one order's margin, and nothing asks the customer back.

The move

A post-purchase email at day 21 offering the refill or the natural next product.

The number that proves it

Second orders within 60 days.

Your report gives a score out of 100 across seven vitals, the money leaking priced from your own figures, and a plan of moves like this one for now, next and later. How the score works.

Questions D2C and e-commerce brands ask

I sell on Shopify and run Google ads, not Meta. Does it still work?

Yes. The questionnaire covers every channel. We read Meta directly today; for Google, Shopify or anything else you send an export and it is read the same way and scored the same way.

Is my cost per purchase too high?

Only against your own margin and repeat rate. A cost per purchase above one order's margin can still pay if customers come back; the score sets the two side by side from your numbers.

Should I spend more on Meta ads or fix my store first?

Usually the leak closest to the money comes first. If visitors arrive and do not buy, more ads buy more people leaving. The plan says which comes first for your store, and why.