We have no marketing budget. Is a score still worth it?

The score is built to be most useful to people with no budget, because it tells you which free thing to do first and which number proves it worked. If you have a budget, it tells you where not to spend it.

Can volunteers carry out the plan?

The plan is written in plain steps, each with one number to watch, so anyone can carry a move without marketing training.

Do you read Facebook fundraisers?

Your Facebook Page and Instagram are read directly. Fundraiser and donation platform exports can be uploaded and are read alongside them.

The FatCat score · non-profits, missions and communities

The AI marketing consultant for non-profits and communities.

Supporters, members, donors. We read your Instagram and Facebook Page, your site, and your answers about who stays and who gives, and score the story against the evidence.

Get your score

What we read

Your Facebook Page and Instagram: reach, engagement, and what supporters say publicly.
Your website: what you ask for, how clearly, and whether the ask is findable.
Your answers on members, donors, retention and what a new supporter costs to reach.
Any report or export you send, read and checked against your answers.

What the score settles

01Whether your reach is growing or your posting is.
02Whether the retention you quoted is measured or remembered.
03Which ask on your site actually converts.

The numbers that matter for non-profits, missions and communities

How many donors or members return year on year.
What it costs to recruit one supporter.
How much income rests on a few large donors or a single grant.
How often supporters hear from you between asks.

Not tracking some of these? Say so. The report marks each one as unknown and says what knowing it would be worth.

What a plan move looks like

An illustration, not a customer's result

The leak: Supporters hear from the organisation only when it is asking for money.
The move: One short story of impact each month that asks for nothing.
The number that proves it: Repeat gifts and renewals.

Your report gives a score out of 100 across seven vitals, the money leaking priced from your own figures, and a plan of moves like this one for now, next and later. How the score works.

Questions non-profits, missions and communities ask

We have no marketing budget. Is a score still worth it?: The score is built to be most useful to people with no budget, because it tells you which free thing to do first and which number proves it worked. If you have a budget, it tells you where not to spend it.
Can volunteers carry out the plan?: The plan is written in plain steps, each with one number to watch, so anyone can carry a move without marketing training.
Do you read Facebook fundraisers?: Your Facebook Page and Instagram are read directly. Fundraiser and donation platform exports can be uploaded and are read alongside them.

What's your FatCat score?

Get your score