The marketing score for non-profits and communities.

What we read

• Your Facebook Page and Instagram: reach, engagement, and what supporters say publicly.
• Your website: what you ask for, how clearly, and whether the ask is findable.
• Your answers on members, donors, retention and what a new supporter costs to reach.
• Any report or export you send, read and checked against your answers.

What the score settles

1. 01Whether your reach is growing or your posting is.
2. 02Whether the retention you quoted is measured or remembered.
3. 03Which ask on your site actually converts.

What you get

A score out of 100 and the seven vitals under it: keystone, economics, retention, resilience, measurement, positioning and acquisition engine. The money leaking, priced from your own figures. Where what you told us and what we read disagree, the disagreement named, your words quoted exactly, and which side the evidence is on. Then a plan: what to do now, what next, what later, and the one number that will prove each move worked. Do what it says, come back, re-score.

Questions non-profits, missions and communities ask

We have no marketing budget. Is a score still worth it?

The score is built to be most useful to people with no budget, because it tells you which free thing to do first and which number proves it worked. If you have a budget, it tells you where not to spend it.

How is the score calculated?

By arithmetic, not by a model's opinion. Your answers and what we read from your accounts go into a fixed scoring law, so the same inputs always produce the same number. The writing around the score is AI-assisted; the score itself is not.

What if I do not track something?

Then say so. "I don't track this" is a first-class answer. The report lists it as unknown, tells you what knowing it would be worth, and names the number to start writing down.