Marketing strategy
A marketing strategy that starts from what is true.
Most marketing strategies for small businesses start from a template. A good one starts from the business: which channel it stands on, what a customer costs, and where money is leaking. FatCat & Co. reads that first, then writes the plan.
How the strategy is built
Your accounts and answers are read and scored out of 100 across seven vitals. The weakest vitals with the most money behind them become the first moves.
Every move has one number attached, the number that will prove it worked, so the plan can be checked rather than believed.
The shape of the plan
- Now: the moves that stop money leaking this month.
- Next: the moves that strengthen the channel the business stands on.
- Later: the moves that make growth repeatable and less dependent on one platform.
The seven vitals it plans around
- Keystone: the one channel or asset the business actually stands on, and whether it is being fed.
- Economics: what a customer costs against what a customer is worth.
- Retention: whether people come back, and whether anything asks them to.
- Resilience: how much rides on one platform, one product or one person.
- Measurement: whether the numbers that matter are written down at all.
- Positioning: whether what you say matches what your accounts and customers show.
- Acquisition engine: whether new customers arrive by a repeatable route or by luck.
Keeping the strategy honest
An interview asks whether you will actually do the plan and ends in a page of commitments. When you re-score, the numbers the plan told you to watch are read again, and the ones that moved earn their points.
Questions about marketing strategy
- How do I build a marketing strategy?
- Start by reading what your marketing actually does: channels, costs, customers. Then fix the biggest leak first and give every move a number that proves it worked. FatCat & Co. does the reading and writes the plan.
- Can AI write a marketing strategy?
- Yes, if it is grounded in your real numbers. FatCat reads your accounts and answers before it plans, so the strategy is specific to your business rather than generic advice.
- What is the difference between a marketing strategy and a marketing plan?
- The strategy is the choice of where to focus and why; the plan is the ordered list of moves. FatCat gives you both: the score explains the why, and the now, next and later moves are the plan.