We are two-sided. Does the questionnaire understand that?

It is built for it. It asks which side is constrained and how you know, what a new supply-side signup costs against a demand-side one, and it checks the answers against your ad account.

Does it read the App Store?

Yes. Your App Store listing is read, its rating, reviews and how they have moved, alongside your Instagram, ad account and site.

Our growth is mostly organic. What will the score focus on?

On whether the organic route is repeatable and what it depends on. A channel you cannot switch on deliberately is a risk the score names, even while it is working.

The FatCat score · marketplaces and apps

The AI marketing consultant for marketplaces and apps.

You connect two sides, or ship an app. We read your Instagram, your ad account and your listing, and score the constrained side you named against the side the evidence points at.

Get your score

What we read

Your Meta ad account: what was spent on which side, what it reached, and when it last ran.
Your Instagram and Facebook Page: cadence, reach and what users say publicly.
Your app store or web listing: what it claims and what it shows.
Your answers on activation, zero-result searches and which side is constrained.

What the score settles

01Whether the side you call constrained is the side your spend goes to.
02Whether your activation rate is measured or asserted.
03What a zero-result search actually costs you.

The numbers that matter for marketplaces and apps

Which side of the market is short, and how you know.
What it costs to win a user on each side.
How many new users complete their first real action.
Your App Store rating, and how recent the reviews are.

Not tracking some of these? Say so. The report marks each one as unknown and says what knowing it would be worth.

What a plan move looks like

An illustration, not a customer's result

The leak: Ads chase buyers while the real shortage is sellers, so new buyers find empty shelves.
The move: Move a share of acquisition effort to the short side for one month.
The number that proves it: Completed transactions per new buyer.

Your report gives a score out of 100 across seven vitals, the money leaking priced from your own figures, and a plan of moves like this one for now, next and later. How the score works.

Questions marketplaces and apps ask

We are two-sided. Does the questionnaire understand that?: It is built for it. It asks which side is constrained and how you know, what a new supply-side signup costs against a demand-side one, and it checks the answers against your ad account.
Does it read the App Store?: Yes. Your App Store listing is read, its rating, reviews and how they have moved, alongside your Instagram, ad account and site.
Our growth is mostly organic. What will the score focus on?: On whether the organic route is repeatable and what it depends on. A channel you cannot switch on deliberately is a risk the score names, even while it is working.

What's your FatCat score?

Get your score