The marketing score for B2B SaaS.

What we read

• Your website and pricing page: what you say you sell, at what price, and to whom.
• Your connected accounts: what you post, what it reaches, and what you spend.
• Your exports: trial starts, activations, churn and payback, read and checked against your answers.
• Your own logged numbers, once there are two months of them.

What the score settles

1. 01Whether your stated CAC and payback hold up, or rest on a number nobody measures.
2. 02Whether the activation rate you gave is a measurement or a hope.
3. 03Which stage of the funnel is actually losing people.

What you get

A score out of 100 and the seven vitals under it: keystone, economics, retention, resilience, measurement, positioning and acquisition engine. The money leaking, priced from your own figures. Where what you told us and what we read disagree, the disagreement named, your words quoted exactly, and which side the evidence is on. Then a plan: what to do now, what next, what later, and the one number that will prove each move worked. Do what it says, come back, re-score.

Questions B2B SaaS companies ask

We are pre-revenue. Is there any point?

Yes, and it is cheaper now than later. The score names which numbers you should be writing down before they matter, and the re-score six months on tells you whether the first plan worked.

How is the score calculated?

By arithmetic, not by a model's opinion. Your answers and what we read from your accounts go into a fixed scoring law, so the same inputs always produce the same number. The writing around the score is AI-assisted; the score itself is not.

What if I do not track something?

Then say so. "I don't track this" is a first-class answer. The report lists it as unknown, tells you what knowing it would be worth, and names the number to start writing down.