We are pre-revenue. Is there any point?

Yes, and it is cheaper now than later. The score names which numbers you should be writing down before they matter, and the re-score six months on tells you whether the first plan worked.

Does it read LinkedIn?

Yes. Your LinkedIn company page is read alongside your website: how often you publish and how it lands. CRM or analytics exports can be uploaded and are read too.

We sell through sales calls, not ads. Is our marketing still scored?

Yes. Founder-led sales is a channel and the score treats it as one: how repeatable it is, and what happens to pipeline in a month the founder is busy.

The FatCat score · B2B SaaS companies

The AI marketing consultant for B2B SaaS.

Tell us your funnel, your pricing and your payback window. We read your website and your connected accounts, and say where the story and the evidence part.

Get your score

What we read

Your website and pricing page: what you say you sell, at what price, and to whom.
Your connected accounts: what you post, what it reaches, and what you spend.
Your exports: trial starts, activations, churn and payback, read and checked against your answers.
Your own logged numbers, once there are two months of them.

What the score settles

01Whether your stated CAC and payback hold up, or rest on a number nobody measures.
02Whether the activation rate you gave is a measurement or a hope.
03Which stage of the funnel is actually losing people.

The numbers that matter for B2B SaaS companies

What it costs to win a customer, channel by channel.
How many months it takes to earn that cost back.
How many trials or demos turn into paying accounts.
How much pipeline comes from the founder's network rather than a repeatable channel.

Not tracking some of these? Say so. The report marks each one as unknown and says what knowing it would be worth.

What a plan move looks like

An illustration, not a customer's result

The leak: Most pipeline comes from the founder's network while the LinkedIn page posts release notes nobody asked for.
The move: Turn the three questions customers ask most on calls into a weekly post with one clear next step.
The number that proves it: Inbound demo requests that mention a post.

Your report gives a score out of 100 across seven vitals, the money leaking priced from your own figures, and a plan of moves like this one for now, next and later. How the score works.

Questions B2B SaaS companies ask

We are pre-revenue. Is there any point?: Yes, and it is cheaper now than later. The score names which numbers you should be writing down before they matter, and the re-score six months on tells you whether the first plan worked.
Does it read LinkedIn?: Yes. Your LinkedIn company page is read alongside your website: how often you publish and how it lands. CRM or analytics exports can be uploaded and are read too.
We sell through sales calls, not ads. Is our marketing still scored?: Yes. Founder-led sales is a channel and the score treats it as one: how repeatable it is, and what happens to pipeline in a month the founder is busy.

What's your FatCat score?

Get your score