Marketing tools
Marketing tools, sorted by the job they actually do.
There are thousands of marketing tools, and most small businesses pay for more than they use. The useful question is not which tool is best, but which job you need done. Here are the jobs, and where FatCat & Co. fits among them.
The five jobs marketing tools do
- Making content: AI writers and image tools for captions, ads, emails and visuals.
- Publishing: schedulers that post to your channels on time.
- Measuring: analytics and dashboards that count what happened on each platform.
- Buying attention: ad platforms such as Meta and Google, with their own automation.
- Judging: deciding whether all of the above is working and what to change. This is the job FatCat & Co. does.
Why the judging job is usually missing
Every other tool reports on itself. The scheduler shows posts published; the ad platform shows its own results. None of them reads the others or checks them against what the business needs.
FatCat reads across your Instagram, Meta ads, website and listings, scores the whole of your marketing out of 100, and tells you which tools and channels are earning their place.
How to choose marketing tools
Get judged first, then buy. Once you know the channel you stand on and where money leaks, you know which job needs a tool, and you can cancel the ones that do a job you do not need.
Questions about marketing tools
- What are the best AI marketing tools?
- It depends on the job: writing, publishing, measuring, buying ads or judging. FatCat & Co. is the AI marketing consultant for the judging job: it reads your accounts and tells you what is working and what to fix first.
- Do I need a marketing analytics tool and a consultant?
- Analytics tools count what happened on each platform. A consultant reads them together and says what it means. FatCat does the second, using the same numbers your analytics show.
- Does FatCat replace my other marketing tools?
- No. It tells you which ones are earning their place. Its AI context pack also makes the content tools you already use better informed about your business.