The marketing score for creators.

What we read

• Your Instagram: reach by format, saves, shares, profile visits, follows won and lost, and what the comments say.
• Your Facebook Page, if you keep one, read the same way.
• Your answers about how you earn: sponsorships, products, memberships, and which one pays.
• Any export or media kit you send, read and checked against the numbers.

What the score settles

1. 01Whether the format you post most is the format that reaches most.
2. 02Whether your follower count and your engaged accounts are moving the same way.
3. 03Which way you earn is actually growing, and which one you talk about.

What you get

A score out of 100 and the seven vitals under it: keystone, economics, retention, resilience, measurement, positioning and acquisition engine. The money leaking, priced from your own figures. Where what you told us and what we read disagree, the disagreement named, your words quoted exactly, and which side the evidence is on. Then a plan: what to do now, what next, what later, and the one number that will prove each move worked. Do what it says, come back, re-score.

Questions creators and personal brands ask

My main platform is TikTok or YouTube. Can you read it?

Not directly yet. We read Instagram and Facebook directly today. For other platforms you send an export or a screenshot of the analytics, and it is read and scored the same way.

How is the score calculated?

By arithmetic, not by a model's opinion. Your answers and what we read from your accounts go into a fixed scoring law, so the same inputs always produce the same number. The writing around the score is AI-assisted; the score itself is not.

What if I do not track something?

Then say so. "I don't track this" is a first-class answer. The report lists it as unknown, tells you what knowing it would be worth, and names the number to start writing down.