The FatCat score · creators and personal brands
The AI marketing consultant for creators.
Your audience is the business. We read your Instagram directly, reach by format, saves, shares, followers won and lost, and score it against what you tell us about how you earn.
What we read
- Your Instagram: reach by format, saves, shares, profile visits, follows won and lost, and what the comments say.
- Your Facebook Page, if you keep one, read the same way.
- Your answers about how you earn: sponsorships, products, memberships, and which one pays.
- Any export or media kit you send, read and checked against the numbers.
What the score settles
- 01Whether the format you post most is the format that reaches most.
- 02Whether your follower count and your engaged accounts are moving the same way.
- 03Which way you earn is actually growing, and which one you talk about.
The numbers that matter for creators and personal brands
- Reach and saves by format: Reels, carousels and single posts.
- Followers won and lost, month by month.
- Income by source: sponsors, products and services.
- How much of that income depends on one platform.
Not tracking some of these? Say so. The report marks each one as unknown and says what knowing it would be worth.
What a plan move looks like
An illustration, not a customer's result
- The leak
- Reels bring the reach but carousels are what people save, and the schedule favours Reels.
- The move
- Turn the most-saved carousel topics into a weekly carousel that points at your product.
- The number that proves it
- Saves per post, and clicks to the product.
Your report gives a score out of 100 across seven vitals, the money leaking priced from your own figures, and a plan of moves like this one for now, next and later. How the score works.
Questions creators and personal brands ask
- My main platform is TikTok or YouTube. Can you read it?
- YouTube, yes: your channel is read directly, alongside Instagram and Facebook. TikTok is not read directly yet, so send an export or a screenshot of your TikTok analytics and it is read and scored the same way.
- Is my engagement rate good?
- Against whom? The score reads your own posts and compares formats and months with each other, which says more about your audience than an industry average.
- I earn from brand deals. Does the score understand that?
- Yes. You tell it how you earn, and it judges your content against that: whether the audience you are building is the one sponsors pay for.
What's your FatCat score?
Get your score