Meta ads analysis
Meta ads analysis that checks the ads against the business.
For a small business, Meta ads are often the biggest marketing cost and the least understood. Ads Manager tells you what Meta thinks of your ads. It does not tell you whether they make you money. FatCat & Co. reads your Meta ad account, sets it against what a customer is worth to you, and says whether the spend is building the business or just buying reach.
What it reads from your ad account
- What was spent, over what period, and when each campaign last ran.
- Reach and impressions, and how often the same people saw the same ad.
- What a click cost, and how that compares with what you told us a customer is worth.
- Your Facebook Page and Instagram alongside the ads, so paid and organic are judged together.
The questions it settles
Is the ad spend proportionate to what a customer brings in? Is the same audience seeing the same ad until it stops working? Does the business still get customers when the ads are switched off, or is it renting all of its growth from Meta?
Each answer feeds the FatCat score, mostly through the economics, resilience and acquisition engine vitals, and each one that needs fixing becomes a move on your plan with the number that proves it worked.
Why an outside read matters
If an agency or a team runs your ads, their report is written by the people it judges. FatCat reads the same account directly and has no campaign to defend. Upload their monthly report too, and it is read alongside the account and your answers.
Questions about Meta ads analysis
- What is a Meta ads analysis?
- A review of your Facebook and Instagram ad account: spend, reach, frequency and cost per click, judged against what a customer is worth to your business. FatCat & Co. reads the account directly and scores it as part of your marketing.
- Does it work for Facebook ads and Instagram ads?
- Yes. Both run through the same Meta ad account, and FatCat reads that account along with your Facebook Page and Instagram profile.
- Can it check my agency's ad reporting?
- Yes. It reads the same ad account your agency works in, and you can upload their report so the two are compared line by line against what you told it.
- Does FatCat run or change my ads?
- No. It reads and judges; it does not touch your campaigns. That is what lets it be honest about them.
- Meta has its own AI insights. Why read the account from outside?
- Meta's tools report on Meta's ads from inside Meta. FatCat sets the same ad account against your website, your Instagram, your other channels and what a customer is worth to you, and has no platform to defend.
- Is it worth it for a small business that spends a little on ads?
- Small budgets are where waste hurts most. The read shows whether the spend is proportionate to what a customer brings in, and what to change first.