The FatCat score · local and physical businesses
The AI marketing consultant for local businesses.
Customers walk in, call or book. We read your Google listing, your Instagram and your Facebook Page, and score what you tell us against what a customer sees before they visit.
What we read
- Your Google listing: rating, review count, and what the most recent reviews actually say.
- Your Instagram and Facebook Page: whether you post, what reaches people nearby, and what they say back.
- Your website, if you have one: hours, prices and whether the basics are there.
- Your answers about walk-ins, bookings and repeat customers.
What the score settles
- 01Whether your reviews are working for you or quietly against you.
- 02Whether the posting you described is what your feed shows.
- 03Which of walk-ins, calls and bookings is actually growing.
The numbers that matter for local and physical businesses
- Your Google rating, and how many reviews arrived in the last 90 days.
- Calls, bookings and direction requests from your Google listing.
- How many customers come back.
- What you spend to win a customer, flyers and discounts included.
Not tracking some of these? Say so. The report marks each one as unknown and says what knowing it would be worth.
What a plan move looks like
An illustration, not a customer's result
- The leak
- Reviews stopped arriving four months ago while the business is busier than ever.
- The move
- Ask for a review at the happiest moment of the visit, with a short link on the receipt or card.
- The number that proves it
- New Google reviews per month.
Your report gives a score out of 100 across seven vitals, the money leaking priced from your own figures, and a plan of moves like this one for now, next and later. How the score works.
Questions local and physical businesses ask
- I do not run any ads. Is this still for me?
- Yes. Most local businesses do not, and the score does not need them. Your Google listing and your feed are read directly, and the plan starts with what you already have.
- Is my Google Business Profile helping?
- The score reads your listing, its rating, review count, how recent the reviews are and how complete it is, and sets it against what you told us about where customers come from.
- How many Google reviews do I need?
- There is no universal number. Recent reviews matter as much as the total, so the plan sets a monthly target from where you are now rather than a generic one.
What's your FatCat score?
Get your score