AI marketing
AI marketing has two halves. Most people only use one.
For small business owners, AI marketing usually means one half only. The first half is making things: captions, ads, emails, images. The second half is knowing whether any of it works and what to change. AI is now good at both. FatCat & Co. is the second half: an AI marketing consultant that reads your accounts and tells you the truth about them.
What AI marketing means today
AI marketing is using AI models to plan, make, run or judge marketing. In practice it splits into content generation, ad platform automation, analytics, and advice.
Content and automation tools are everywhere. Advice that is grounded in a business's own numbers is rarer, because it needs the accounts read first and the owner's answers checked against them.
Where FatCat fits
- It reads Instagram, Meta ads, your website, your Google listing, YouTube, the App Store, LinkedIn and any files you upload.
- It scores your marketing out of 100 with fixed arithmetic, so the number cannot be charmed.
- It writes a plan of what to do now, next and later, and stays on call to answer questions about it.
- When you want content made, its AI context pack makes ChatGPT or Claude your marketing lead, with your economics, your voice and your customers' own words.
How to use AI for marketing without wasting money
Judge before you make. Find out which channel the business stands on and where money is leaking, then point the content tools at that. Making more of what does not work is the most common AI marketing mistake.
Questions about AI marketing
- What is AI marketing?
- AI marketing is the use of AI to plan, create, run or evaluate marketing. FatCat & Co. covers the evaluating and planning: it reads your marketing accounts, scores them out of 100 and writes the plan.
- What is the best AI for marketing?
- It depends on the job. Content tools write; ad platforms automate bidding; an AI marketing consultant like FatCat & Co. tells you what is working and what to do first, from your own numbers.
- How can a small business use AI for marketing?
- Judge first, then make. Use an AI marketing consultant to find the channel the business stands on and the money leaking out, then point AI content tools at what works. FatCat's AI context pack hands ChatGPT or Claude what it learned about your business.