Most of our work comes by referral. Will the score punish that?

No. It will name it, price it, and say what happens the month the referrals stop. That is the point of a score rather than a compliment.

Can I use it on my clients' marketing?

Each score belongs to one business. An agency can score its own marketing, and score a client's with that client's accounts connected.

Will it make my agency look bad to a client?

It reports what the accounts show, good and bad, and it runs no campaigns, so it has no side to take. Used openly, it is a second opinion you bring to the client rather than one that arrives without you.

The FatCat score · agencies, consultancies and service firms

The AI marketing consultant for agencies and consultancies.

You sell expertise, so your own marketing is the sample. We read your site, your posting and your pipeline answers, and score whether the shop front matches the sales pitch.

Get your score

What we read

Your website: the positioning you claim and whether the page makes the same claim.
Your Instagram and Facebook Page: cadence, reach and what clients say publicly.
Your pipeline answers: where leads come from, how many close, and how long it takes.
Any deck or export you send, read and checked against your answers.

What the score settles

01Whether referrals are a channel or the only channel.
02Whether your positioning is specific enough for anyone to search for.
03What a new client actually costs you to win.

The numbers that matter for agencies, consultancies and service firms

Where each new client came from in the last year.
How long a client stays, and what they are worth each month.
How much revenue sits with your three largest clients.
How recently your own site and social were updated, against what you sell.

Not tracking some of these? Say so. The report marks each one as unknown and says what knowing it would be worth.

What a plan move looks like

An illustration, not a customer's result

The leak: The agency sells social media management while its own Instagram last posted in the spring.
The move: Publish one client result a fortnight on the agency's own channels, with the client's permission.
The number that proves it: Inbound enquiries that mention a result.

Your report gives a score out of 100 across seven vitals, the money leaking priced from your own figures, and a plan of moves like this one for now, next and later. How the score works.

Questions agencies, consultancies and service firms ask

Most of our work comes by referral. Will the score punish that?: No. It will name it, price it, and say what happens the month the referrals stop. That is the point of a score rather than a compliment.
Can I use it on my clients' marketing?: Each score belongs to one business. An agency can score its own marketing, and score a client's with that client's accounts connected.
Will it make my agency look bad to a client?: It reports what the accounts show, good and bad, and it runs no campaigns, so it has no side to take. Used openly, it is a second opinion you bring to the client rather than one that arrives without you.

What's your FatCat score?

Get your score